An Introduction to Persuasive Advertising vs. Informative Advertising
Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up
The Power of the Other: The startling effect other people have on you, from the boardroom to the bedroom and beyond-and what to do about it
An expert on the psychology of leadership and the bestselling author of Integrity, Necessary Endings, and Boundaries For Leaders identifies the critical ingredient for personal and professional wellbeing.
Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: personal and professional relationships that fuel growth and help them surpass current limits.
Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. Consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.
Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether or not others have power in your life, but you can choose what kinds of relationships you want.
People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results
The book that redefines leadership for our time―inspired by personal interviews with Jack Welch, Bill Clinton, George Lucas, Madeleine Albright, Pope Francis, and others.
In this insightful book, former director of the World Business Forum, Eduardo Braun, introduces a new vision of leadership: The New CEO―someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, Braun has identified 5 Key Roles leaders can use to inspire people to strive for greater success, and in turn change the world for good.
With this refreshingly human approach, you’ll find it easy to integrate the 5 traits into your work and your life. The author shares intimate stories and practical life lessons from CEOs like Jack Welch and Tony Hsieh, who trusted their instincts, followed their passions, and shared their visions with others. Leaders at all levels will learn how to make stronger connections that get better results―and create a culture of inspiration and success.
How to Win Friends & Influence People
For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:
* Three fundamental techniques in handling people
* The six ways to make people like you
* The twelve ways to win people to you way of thinking
* The nine ways to change people without arousing resentment
How Successful People Lead: Taking Your Influence to the Next Level
In this perfectly compact read, #1 New York Times bestselling author John C. Maxwell explains how true leadership works. It is not generated by your title. In fact, being named to a position is the lowest of the five levels every effective leader achieves. To be more than a boss people are required to follow, you must master the ability to inspire and invest in people. You need to build a team that produces not only results, but also future leaders. By combining the advice contained in these pages with skill and dedication, you can reach the pinnacle of leadership-where your influence extends beyond your immediate reach for the benefit of others.
Derived from material previously published in the Wall Street Journal bestseller The 5 Levels of Leadership.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Interactive Edition
This twenty-fifth anniversary edition of Stephen Covey’s cherished classic commemorates the timeless wisdom of the 7 Habits.
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.
An updated interactive edition of Stephen R. Covey’s most famous work, supported with videos, explanatory infographics, self-tests and more, is here to continue those valuable lessons.
Network Marketing Tips – The #1 Way to Get More People to Join You
Network Marketing Tips – The #1 Way to Get More People to Join You When most people give Network Marketing
Secrets People Who Work in Marketing Will Never Tell You
In an overwhelmingly competitive business world today, marketing trends and responses are constantly changing. What works today could be absolutely
Secrets People Who Work in Marketing Will Never Tell You
In an overwhelmingly competitive business world today, marketing trends and responses are constantly changing. What works today could be absolutely
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You (10th Anniversary Edition)
If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you’ll love this new expanded and updated one.
Internationally recognized leadership expert, speaker, and author John C. Maxwell has taken this million-seller and made it even better:
- Every Law of Leadership has been sharpened and updated
- Seventeen new leadership stories are included
- Two new Laws of Leadership are introduced
- New evaluation tool will reveal your leadership strengths―and weaknesses
- New application exercises in every chapter will help you grow
Why would Dr. Maxwell make changes to his best-selling book?
“A book is a conversation between the author and reader,” says Maxwell. “It’s been ten years since I wrote The 21 Laws of Leadership. I’ve grown a lot since then. I’ve taught these laws in dozens of countries around the world. This new edition gives me the opportunity to share what I’ve learned.”
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